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Created in 1933, the Sncd, National Union of Direct Communication, ranging from data to logistics is the leading professional association for businesses using and supporting direct communication and customer relationship techniques. (It can be compared to the US and UK DMA-Direct Marketing Association).

The Sncd and the Selced merged on 23rd December 2014 and now has 200 company members who have undertaken to provide their clients with the best services following the professional code of ethics, and good practice in the fields of databases, list rental, IT services, personalization, postal & electronic direct communication and targeted advertising.

As a union, it is devoted to defending and promoting multichannel direct marketing businesses.

It represents all BtoB and BtoC digital and multichannel direct communication businesses with a large knowledge and highly proven technologies : datamining, research and analytics, data processing and quality, targeting and personalization, CRM and e-CRM, offline and online mail businesses, full lettershop services for direct mail and publications, distribution, logistics and printing, acquisition and loyalty techniques, emailing, social media, mobile media…